Content Strategist

 
 

Challenge:

Photography studio was looking for marketing strategies to expand its customer base and refine its communications efforts. Through coaching sessions, a website audit and a new social media editorial calendar we were able to provide the client with a year-long growth strategy via digital marketing.

Responsibilities:

  • Create a coaching plan and build out a project sequence.

  • Execute client coaching sessions together with a coworker.

  • Analyze existing website and social media footprint and develop a new editorial calendar and new website structure.

  • Propose strategy and content plan for email newsletter outreach.

  • Re-structure website navigation to optimize user experience.

  • Re-organize homepage and services pages.

  • Write website copy for homepage and modify copy for other pages.

  • Integrate photos from client’s portfolio as needed.

Partners: Red Window Communications LLC

 
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Broadcast Commercial Producer

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Content Strategist + Coach