Content Strategist
Challenge:
Photography studio was looking for marketing strategies to expand its customer base and refine its communications efforts. Through coaching sessions, a website audit and a new social media editorial calendar we were able to provide the client with a year-long growth strategy via digital marketing.
Responsibilities:
Create a coaching plan and build out a project sequence.
Execute client coaching sessions together with a coworker.
Analyze existing website and social media footprint and develop a new editorial calendar and new website structure.
Propose strategy and content plan for email newsletter outreach.
Re-structure website navigation to optimize user experience.
Re-organize homepage and services pages.
Write website copy for homepage and modify copy for other pages.
Integrate photos from client’s portfolio as needed.
Partners: Red Window Communications LLC