Digital Asset Manager
Challenge:
Build a brand image for a growing construction management firm by creating and maintaining photo assets of projects, people and events. Provide consistent support over a period of years (2018–present) to gain deep knowledge of the client’s company culture and identify ongoing photo opportunities.
Responsibilities:
Develop a digital asset management system to organize, label and prioritize photos.
Work with CEO, business operations manager and job-site superintendents to identify content priorities.
Serve as primary photographer for completed and in-progress construction projects, headshots and events. [See gallery below for photography samples.]
Edit images to maintain a cohesive brand style.
Manage image database and provide re-sized and re-named image files for use for web, social and print applications.
Ensure all published images meet safety and quality compliance standards.
Incorporate into website, social media, video and print layout designs and/or deliver to marketing team for placement.