Rebrand Strategist + Designer
For More: https://www.ox-film.com
Challenge:
Established film festival required a rebrand that would accommodate its additional programs and broader identity as a non-profit. A parent brand was developed with the film festival as its marquee program. Additional categories, or sub-brands, would organize activities by target audience and/or program type.
Responsibilities:
Participate in market research team by interviewing stakeholders.
Work with communications agency and non-profit executive board to strategize parent and sub-brand structures.
Lead visual brand conversations within strategy sessions.
Establish visual brand identity (fonts, colors, etc.)
Design new logo for parent brand and all sub-brands.
Incorporate visual branding into homepage and build out additional pages with graphics, imagery and content.
Develop and deliver brand kit to client.
Partners: Red Window Communications, LLC
