Social Content + Ad Producer
Challenge:
Produce a monthly video showcasing a local neighborhood. Draft social post and set up targeted ads for Facebook and Instagram. This was a recurring project.
Responsibilities:
Schedule video shoot, selecting location and date for optimal weather and backdrop.
Meet client on location for recording video and audio.
Film b-roll of homes and public areas to accompany script.
Deliver footage to editor.
Draft social post copy.
Work with client to for final content approval.
Set up targeted ad in Facebook Ads Manager.
Create micro version of video for client’s Google My Business profile.
Partners: Red Window Communications LLC