Social Content + Ad Producer

Challenge:

Produce a monthly video showcasing a local neighborhood. Draft social post and set up targeted ads for Facebook and Instagram. This was a recurring project.

 
 

Responsibilities:

  • Schedule video shoot, selecting location and date for optimal weather and backdrop.

  • Meet client on location for recording video and audio.

  • Film b-roll of homes and public areas to accompany script.

  • Deliver footage to editor.

  • Draft social post copy.

  • Work with client to for final content approval.

  • Set up targeted ad in Facebook Ads Manager.

  • Create micro version of video for client’s Google My Business profile.

Partners: Red Window Communications LLC

 
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Public Information Content Strategist